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Amazon Just Might Be Screwing You – The Grumpy Writing Coach

Amazon Just Might Be Screwing You – The Grumpy Writing Coach


     A large part of Amazon’s business, these days, is with self-publishers. They don’t sell a lot of books per author, but they will usually sell copies to friends, family, and coworkers. And every million self-published writers who moves twenty copies of their book is exactly equal to the one author who sells twenty million copies. There are millions of self-published writers, so that’s a nice source of income. But that being said, Amazon has a way to add to their profit that most writers aren’t aware of.
     Like Smashwords for their electronic book releases, Amazon accepts Microsoft Word files as input for a Kindle release. The only significant difference in the two files is that Smashwords requires an inside picture and a statement that they are publishing it.
     There is one more difference, though, and it’s the one making Amazon all that extra money. Unlike Smashwords, Amazon, if you take their 70% royalties offer, charges $.15 per megabyte transmitted to the customer, so if your file is just a few bytes over 1 meg in size that’s $.30 in addition to their 30% cut of the profit. Sell a million books with that extra $.15 profit and it adds up to $150,000. A nice piece of change.
     That size limit shouldn’t be a problem, because you have to get close to 135k words before you break the one meg file size in a Word file. As an example, an 85k word novel, as a Word .doc document comes in at about .75 meg, and should deliver to the customer for $.15. It should.
     That same novel, with the inside picture included, for Smashwords, weighs in at .77 meg and yields a converted epub file of .619 meg—including that that internal picture. But when Amazon gets their greedy claws on that same file it inflates to a staggering 3.05 meg. That means a $.60 delivery charge. So if you charge $2.95, which many self-pubs do, Amazon gets:
        Their 30% of the profit: $.88
        Their delivery charge: $.60
        Total paid to Amazon: $1.48 which is roughly 50% of the profit.
     That becomes more interesting when you look at most published novels on Amazon, and check their Kindle files. They nearly all have a file size of well under a meg.
     We could assume that the programmers working for Amazon are inept, compared to those at Smashwords, rather than it being a case of Amazon finding a way to chisel a lot of extra profit out of the self-publishers—while claiming to give the author 70% of the price. But it doesn’t matter because there’s a way around it:
  1. Clean up your file and get all the headers, tabs, and other crap out.
  2. Build your table of contents (more on that, below).
  3. Save the file, using Word, as an HTML file. This removes some Microsoft artifacts stored with the file that might get in the way of the conversion—and which might be part of the reason for the bloated Amazon conversion.
  4. Download a copy of Calibre. It’s a free program, though they would like, and deserve, a donation as a thank you.
  5. Reduce your front cover picture to 600 pixels in the long dimension. This will become part of the metadata.
  6. Open Calibre and paste or load that HTML file you created into it.
  7. Highlight your novel and select, Edit Metadata. In the metadata screen that opens, enter your book’s title, the picture you just created, your name, the tags for the novel, and the “sort” data fields: If your title has “The” as its first word, enter the title minus “the” and follow it with the title, a comma, a space, and “The” (or, for novels beginning with “A” it should read something like: Change of Heart, A). Your sort field entry for Author Name, is your last name, followed by a comma, a space, and your first. If you already have the piece published via Kindle, copy the publication date and the ISBN from the existing Kindle page.
  8. Highlight the file and select the Convert Books feature. Be certain that the output file (top right) is listed as MOBI.
  9. At the bottom right press Okay.
     The MOBI file that results is what you send to Amazon in place of your MS Word file, and the final size will be under the 1 meg threshold. And with a $.15 delivery fee and a $2.95 price their share of the profit drops to 34%. And, you make $.40 more per sale.
     As always, though, review the result via Amazon’s reader, and do that before you push the publish button.

° ° °

To build a table of contents for publication, we can’t use Word’s table of contents feature. Instead:
  1. Bookmark each chapter heading. Use a simple name like ch1 for chapter numbers. No spaces in the bookmark name, and don’t bother with capital letters. And while you’re doing that, you might want to center the chapter’s title and make it bold, to set it off. This makes a neater separation on smaller screen readers. Some people go up in size to 13 or 14 point, but that’s personal preference.
  2. Create the table of contents page by setting it off with a manual page break at top and bottom (Typing a Command/Enter on the Mac and Control/Enter on the PC creates a manual page break). Then, as you did with your chapter titles, center the “Table of Contents” title. Again, many also make it 14 point type, bold.
  3. Under the title, type out the chapter numbers and whatever else should be in the TOC, like samples of other books and author notes, using one line per. You can cheat and copy that text as a group from another book and paste it in, to save typing. It will come with the existing hyperlinks, but you’re going to replace that, so it doesn’t matter.
  4. Hyperlink each line in the table to the bookmark for that chapter. Don’t be surprised if, when the hyperlink is added, the paragraph mark at the end of that line vanishes, and must be added back it. It’s another of Word’s charming foibles. When you finish, you can test that the links are proper by hovering over each entry to see that the hyperlink refers to the proper bookmark. You are going to push the button to see it work for yourself, though, both to be certain it works and because it’s fun, which is the reason for the next step.
  5. Push the Add Bookmark button to get you to the bookmark page. While you’re there, find the “Hidden Bookmarks” checkbox and turn it on. If it’s already on, turn it off and back on because there’s a bug in the code and it won’t show bookmarks that have been added since the box was checked unless you turn it off and on again (don’t you just love MS Word? And people wonder why I’m so grumpy). Delete all hidden bookmarks and close the bookmarks window.
  6. You’re ready to go. Just don’t use any hyperlinks now that you’ve cleared the hidden ones or you’ll have to do it again.


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